While our core values direct our personal behavior, our guiding principles frame the way we do business.

As a summary of professional conduct, they describe the behaviors that have helped us achieve our success. In essence, they describe how we can exceed customer expectations. These principles offer a blueprint for furthering our customers’ goals, as well as our own, in the process of becoming a true partner for progress.

• We all represent one Ericsson, and we never lose sight of our agreed  strategy.
• We listen and innovate with customers and make long-term commitments.
• We are responsive and provide leading competence locally.
• We go the extra mile to exceed our customers’ expectations.
• We are a trustworthy partner with high ethical standards.
• We measure success in profitability and employee and customer satisfaction.